Daniella Vega
Director of Sustainability | Selfridges
As Director of Sustainability at Selfridges, Daniella Vega created the high-end department-store chain’s sustainability strategy, Buying Better, Inspiring Change, and continues to head its implementation.
In 2014, under Vega’s leadership, Selfridges became the first department store to be awarded the Carbon Trust Triple Standard for reducing energy and water use and for improving waste management across its operations. In 2015 she led the award-winning initiative Project Ocean, which saw Selfridges ban the sale of single-use plastic water bottles in an effort to tackle marine plastic pollution, and in 2016, Selfridges were awarded the ‘World’s best sustainability campaign by a department store’, an award voted on by over 7,000 industry peers.
Vega was previously Head of Corporate Responsibility at Sky, where she was in charge of a team overseeing reputation risk management, responsible sourcing, the accessibility of products and services, child safety, diversity and employee engagement.
In 2013 she won the UK 2degrees Sustainability Champion of the Year award for her work heading up the Sky Skills Studio, an experience for young children that develops life skills.
Vega holds a master’s degree in sustainability and responsibility with a focus on systems thinking, action research and sustainable business.
